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Improving brand visibility

UX & UI design and development for digital assets and collaterals

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Project overview

  • Accelerite, a business unit of Persistent Systems, delivers secure business-critical infrastructure software for Global 1000 enterprises. Their product suite includes hybrid cloud infrastructure, endpoint security, big data analytics and the Internet of Things.
  • Pepper Square worked as an end-to-end design partner for Accelerite to help their prospects identify their four business lines they operate.

Challenges

  • Fix inconsistent branding.
  • Optimize website and simplify search engine.
  • Implement General Data Protection Regulation (GDPR) for the website.
  • Stringent timelines.
How we made a difference

How we made a difference

  • Rebranded all software products with new designs and development.
  • Captured all the product information in a single page.
  • Created optimal balance between visuals and text.
  • End-to-end design partners for all digital assets and collaterals including letter pad, postcards, datasheets, whitepapers, PDFs, presentations, and product logos.
  • Created brand book for two products; Sentient and Rovius.
  • Comic posts for blogs.
  • Modified the layout as per new designs.
  • Generated SEO report using SEMrush and optimized pages, Meta tags and description based on the report.
  • Website audit to recommend changes and enhancements.
The value delivered

The value delivered

  • The new designs are increasing brand visibility and helping Accelerite reach their target audience easily.
  • The user can access all the critical information within 3 clicks.
  • Improved user experience by page interlinking.