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Faster decision making in banking

UX & UI design for Banksift web app

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Project overview

  • Banksift was looking at major design changes for their application to expedite their customers’ decision making.
  • The project involved a complete design revamp and implementation support to deliver intuitive and seamless user experiences.

Challenges

  • The application was built ad hoc and did not follow a Design Thinking approach.
  • No in-house design team.
  • The existing application lacked communication flow and a proper data hierarchy.
How we made a difference

How we made a difference

  • Extensive discovery phase to understand the business problem.
  • Meeting stakeholders and defining expectations.
  • Support and advice on best design practices.
  • Design implementation support with their development team.
  • Delivery within 10 business days.
The value delivered

The value delivered

  • Intuitive, simple and seamless user experience.
  • Responsive app with one click, prompt information.
  • The decision making time was substantially reduced.