IT Transformation Index

UX & UI design and web app development for EMC sales & presales team

Badrinath Vankadari Operations Manager, Marketing COE, Global Business Services EMC

“I would like to thank the Pepper Square team for all the good work you folks have been doing. I would also like to thank you for your effort in getting Managers Forum artworks in such a short notice and for being part of all the discussions to make the event prosperous.

It is really a pleasure working with the Pepper Square team on this awesome initiative. Looking forward to working with you guys and making this initiative a big success in coming few days.”

Project overview

  • EMC Corporation, now Dell EMC, is the world’s largest provider of data-storage systems by market share. Since their sales force wasn’t upselling their products and cross-selling their services, EMC conducted a ‘compete and win’ survey for their clients to promote their services.
  • EMC partnered with Pepper Square to design and develop the IT Transformation Index web app that displayed the survey results and helped EMC team to upsell their offerings.


  • Present data in a way that it is easier for the sales team to make decisions on how to upsell.
  • Convert physical survey forms to digital database.
  • Generate statistical reports based on participants’ response.
How we made a difference

How we made a difference

  • Designed an online and offline survey to capture industry challenges.
  • 370 clients participated and answered 38 questions each.
  • The UX & UI design was simple while accommodating complex data modeling.
  • Created a scalable Drupal backend with an intuitive UX & UI.
  • Custom built analytics module with a Multi Select Filter to quickly get to the right information.
  • Functionality for bulk upload of the survey report.
  • Infographs to showcase complex data points.
  • Option to print or download the pdf version.
The value delivered

The value delivered

  • Phase I helped EMC to understand the gap their clients were facing and upsell their product and service offerings.
  • Survey results helped the CXOs identify where they were lagging compared to their peers.
  • EMC senior management team decided to upgrade the features to accommodate dashboard. This enabled faster decision-making for sales and presales team and helped them sell their products.
  • 250 sales and presales teams successfully used it on a daily basis for account mining activities.
  • Sales and presales teams started helping their clients with customized analysis and recommended next steps for business growth.
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