fujitsu

Marketing automation

UX & UI design and digital marketing

fujitsu-banner
Lizz
Lizz Freeman Campaign Manager, Corporate Marketing Fujitsu

You guys are speed demon. We’ve gotten a lot of great comments on your work. LOVIN IT! Thanks for your high level of patience and support.

Project overview

  • Fujitsu America was running multiple email marketing campaigns using Pardot to promote their IT service offerings.
  • Fujitsu sourced Pepper Square as a comprehensive strategic partner to help them improve campaign results with expertise in design, content strategy, digital marketing, web technologies and Pardot management.

Challenges

  • Timeworn collateral & old mailing lists.
  • Managing campaigns, design, execution and analytics.
How we made a difference

How we made a difference

  • Pardot set up review and campaign data analysis.
  • Campaign plan for upcoming marketing events with specific domain and geography.
  • Event microsites.
  • Email and landing page designs with optimal user experience.
  • Technical support and advice on best practices.
  • Dedicated team to develop, manage and monitor.
The value delivered

The value delivered

  • Strategic drip campaigns targeting messages to new prospects in the nurture program.
  • Scoring parameters set up to qualify prospects as MQL (marketing qualified leads) based on prospect actions.
  • Conducted webinars to increase opt-in lists.
  • Series of emails focused on enhancing Fujitsu brand as a leader in IT in the US.
  • Training the internal sales and marketing teams to use the Pardot for better conversion.
  • A/B testing, Heat Map and analytics to increase conversion.
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