Organize and inspire working mothers
End-to-end software product development for productivity app on iOS
Aashika
Founder
Mamma-Miya
We have had a very constructive, positive and supportive relationship with Pepper Square over the last year. They have built our App and also helped us put the website together. I would recommend them very highly to anyone.
Sarah
Founder
Mamma-Miya
Everyone of you has allowed us to dream a little bigger and be that much prouder of what we have. Thanks very much!
Project overview
- Mamma-Miya is a productivity app designed to help busy mothers organize their lives better. It helps multi-tasking mothers capture their elusive free time and convert into ‘me-time’ making the time to do the things that are important to them.
- The project was unique in terms of approach and outcome because of the target audience. Working mothers tend to de-prioritize their interests and dreams due to limited time and a deluge of responsibilities at hand.
Challenges
- Showcase an entire day’s information in a single viewport.
- Create an ‘anytime’ event, an activity without a defined timeline.
- Mark an event as complete, as no other app has this feature.
- Simple interface and experience accommodating all activity planning tools and techniques under one roof.
How we made a difference
How we made a difference
- Design Thinking workshop to gather problems and perspectives.
- Visually representing a timeline of how a user’s day would look like.
- Put together a scalable architecture from ground-up and develop a mobile app for iOS.
- Since the client was new to technology, our mobile app team had to hand hold them and manage the end-to-end product development.
- All the organizational tools were consolidated into a single, easy-to-use app.
- Iterative fast beta testing to get customer and user feedback.
- Closed group usability testing at the beta stage from actual users to enhance the app flow.
The value delivered
The value delivered
- The app is successfully helping working mothers manage their tasks in real time.
- Reduced stress for multi-tasking mothers, allowing them time to focus on tasks they ‘want to do’.
- The client considered getting the design, timeline and utility patented.
- The app was featured in entreprenuer.com
- The users appreciated the theme, as it was subtle and not overpowering.