mindtree

Improving brand visibility

Responsive website UX & UI design, development and maintenance

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Subroto Bagchi Co-Founder, Chairman Mindtree

I believe Pepper Square is an unusually talented group of people. They see things differently. They are passionate about their work. At Mindtree, we have been lucky in engaging with them in creating our digital presence.

Project overview

  • Mindtree leadership shared their vision with Pepper Square to create a digital foundation.
  • Mindtree’s website, when it came to us, lacked brand positioning, design sensibilities, a content management system and a secure hosting with poor digital marketing.

Challenges

  • Low brand equity and lead generation.
  • Inadequate or NO social media presence.
  • Poor visibility and proximity with prospects and clients.
How we made a difference

The difference we made

  • Set up an 18 member dedicated team of digital experts and managed the project end to end.
  • Built the digital foundation with responsive site, microsites, robust Content Management System, digital marketing campaigns, marketing automation integration and secure infrastructure.
  • Supported teams from 5 countries.
The value delivered

The value delivered

  • $25 million worth of leads generated in a span of 5 years.
  • Site traffic increased from 52k to 250k a month.
  • Alexa rank went up from 120k to 52k.
  • Fastest loading time of any IT sites in India with 0.8 seconds.
  • Increased delivery efficiency by 30% (compared to previous agencies).
  • Most popular IT company blog with 40 Mindtree leaders contributing.
  • Social stats: LinkedIn – 19k to 88k, Twitter – 1.8k to 6k, Facebook – 0 to 4.6k
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