I love it! What more can I say, you guys have done just a brilliant job on the website – I was floored!!!!!
I would want to thank Pepper Square team for putting their heads together to come up with a design that is really best-in-class.
- Opteamix, a professional IT solutions and services company headquartered in Centennial, Colorado, wanted to create visibility and proximity to their prospects and clients.
- The objective of the project was to portray their IT expertise while improving engagement on the Careers section.
- Position an emerging company among established players.
- Inconsistent branding with a low brand recall.
- Lack of cohesive design and digital guidelines.
How we made a difference
- The website was developed on Drupal 7 to update and maintain content with ease.
- Segregated audience on the homepage to Careers and Services.
- Content strategy for better engagement and reduced bounce rate.
- Effective use of brand elements to increase brand recall.
- Implemented infinite scroll to auto-page for an effortless experience.
- Created a culture book to connect all the employees with the company ethos.
The value delivered
- Multifold increase in website traffic.
- Reduced bounce rate from 65% to 25%.
- Increased number of page visits.
- Average time spent by user increased from 67 seconds to 145 seconds.
- Trained Opteamix marketing team to update and manage the digital assets.