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Brand visibility and activation

Responsive website UX & UI design and development

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Tony Hadzi President & CEO Opteamix

I love it! What more can I say, you guys have done just a brilliant job on the website – I was floored!!!!!

 THANK YOU!!!

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Vinay Narayana Swamy Director Opteamix

I would want to thank Pepper Square team for putting their heads together to come up with a design that is really best-in-class.

Project overview

  • Opteamix, a professional IT solutions and services company headquartered in Centennial, Colorado, wanted to create visibility and proximity to their prospects and clients.
  • The objective of the project was to portray their IT expertise while improving engagement on the Careers section.

Challenges

  • Position an emerging company among established players.
  • Inconsistent branding with a low brand recall.
  • Lack of cohesive design and digital guidelines.
How we made a difference

How we made a difference

  • The website was developed on Drupal 7 to update and maintain content with ease.
  • Segregated audience on the homepage to Careers and Services.
  • Content strategy for better engagement and reduced bounce rate.
  • Effective use of brand elements to increase brand recall.
  • Implemented infinite scroll to auto-page for an effortless experience.
  • Created a culture book to connect all the employees with the company ethos.
The value delivered

The value delivered

  • Multifold increase in website traffic.
  • Reduced bounce rate from 65% to 25%.
  • Increased number of page visits.
  • Average time spent by user increased from 67 seconds to 145 seconds.
  • Trained Opteamix marketing team to update and manage the digital assets.
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