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Brand visibility and activation

Responsive website UX & UI design and development

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Tony Hadzi President & CEO Opteamix

I love it! What more can I say, you guys have done just a brilliant job on the website – I was floored!!!!!

 THANK YOU!!!

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Vinay Narayana Swamy Director Opteamix

I would want to thank Pepper Square team for putting their heads together to come up with a design that is really best-in-class.

Project overview

  • Opteamix, a professional IT solutions and services company headquartered in Centennial, Colorado, wished to transform their website into a brand new, easy flowing, user-friendly experience.
  • The idea was to portray their IT expertise while improving engagement on the Careers section. Pepper Square enabled a unique and engaging user experience providing an end-to-end design and development solution.

Challenges

  • Poor visibility and proximity with prospects and clients.
  • Improper branding across the old website with a low brand recall.
  • Lack of design and digital guidelines.
How we made a difference

How we made a difference

  • Developed a responsive website on Drupal 7.
  • Suggested and implemented easy click, quick navigation throughout the website.
  • Segregated audience on the homepage to Careers and Services.
  • Introduced brand elements within the UI to increase brand visibility.
  • Implemented infinite scroll to auto-page for an effortless experience.
  • Created culture book to define Opteamix culture.
The value delivered

The value delivered

  • Website traffic increased by 100%.
  • Reduced bounce rate from 50% to 25%.
  • Increased number of page visits.
  • Average time spent by user increased from 67 seconds to 145 seconds.
  • Improved user experience and brand value with better annual turnover.