sasken_staffing

Brand visibility and activation

Responsive website, UX & UI design, development and digital marketing

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Syed Shahid Head of Marketing Sasken

Thanks a lot, team! It has been a great journey for the last 1 year. I can’t thank you enough for your untiring efforts towards building Sasken website and digital marketing efforts. You and your team had put in lot of efforts in building Sasken’s digital marketing presence.

Project overview

  • Sasken, a specialist in Product Engineering and Digital Transformation, wanted to reposition their brand as the go-to company helping businesses with their Engineering and R&D challenges.
  • We increased the surface area of opportunity for Sasken with our UX & UI design, development and digital marketing expertise.

Challenges

  • Low brand recall with prospects on product engineering and digital transformation services.
  • Lack of design & digital guidelines, as they did not have an in-house design team.
  • Poor lead generation from the website and LinkedIn.
The difference we made

The difference we made

  • Design Thinking workshop to delve deep into the collective psyche of the leadership, deciphering organizational challenges and aspirations.
  • Positioning strategy.
  • Defined content hierarchy.
  • Designed and developed a responsive website on Drupal 7.
  • Implemented fluid design concepts for quick navigation.
  • Built a strong brand identity using engaging content.
  • Implemented tracking functionality for gated content to capture leads.
  • Effective digital marketing strategies to help them connect with customers and prospects online.
The value delivered

The value delivered

  • Website traffic increased by 40%.
  • Reduced Bounce rate from 50% to almost 25%.
  • Increased number of page visits and interactions.
  • More than 25 keywords in the first page within 4 months.
  • Average time spent by the user on website increased by 100%.
  • Enhanced user experience and brand value.
  • Helped the sales team with aggressive organic and paid lead generation.